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77GREEN

Vitagreen Products Pvt. Ltd. is flagship Company of Radhe Group. The salient feature of Vitagreen is that its promoter belongs to the farmer community and has insight, hindsight and wisdom for farming, procurement, logistic, finance and commodity markets. Who believe in green farming and has his own benchmarks to provide quality products to the consumers.
77GREEN is a team of veteran tycoons motivating young entrepreneurs to bring the change into food industry through creativity and innovation supported with sensory science, knowledge of consumers and culinary arts and food science.
The organization stands for Creativity, Conservation, and Compensation. We practice Lab to Land and Land to Lab model to bear green revolution and also provide spur for continuous innovations.
The company is pioneer in bringing innovation to Indian food industry by integrating solar energy. (First time in India bringing innovation through solar energy)
The transparency in transaction is the Green theme which brings pure smile to entire channel from farmer to consumer. (In delivery and communication.)
Throughout history, the world has been in love with India's spices. From ancient Phoenicians and Romans, to the more recent Turks and British have voyaged, explored and battled to reach India's black pepper fields, cardamom valleys and saffron-growing mountains. Even today, the major part of the world's spice supply comes from India.
By adopting and developing the world class and indigenous technology we make perfect blend of pure spices and have created competitive edge in aroma, purity and consistency in our all the products.
Our first stakeholder is our customer base. We understand their expectations via our consumer panel. And we provide the taste as expected by our consumer panel of that state. To mingle with consumer’s perception and learning behavior the 77GREEN has build its website on web 2.0 technologies, to share and care all the stakeholders digitally.


Burgeoning Indian population, particularly the middle class and rural segments, presents an opportunity to us to connect consumer to branded products. Rapid urbanization, increased literacy and rising per capita income, have all caused rapid growth and changed in demand patterns leading to an explosion of new opportunities. Our promoter has realize the immense potential and grabbed this opportunities by entering into FMCG market.
We at Vitagreen are set to bring revolution in food industry by incorporating latest technology and manufacturing the products highly demanded by consumers. We strive to do this through incubating innovation in right mix of technology, manpower, raw materials and new product development which has lead us to the green concept for food industry.
We differentiate our products by providing natural flavours, colour, and maintaining original properties by innovative use of solar energy.

We are coming up with the Brand name “77GREEN”, which is going to be the generic brand for food categories.
Why 77GREEN?
The reasons to choose 77GREEN are:
There are 77 reasons to choose Green that’s why we have created the brand name 77GREEN. First time in India brining innovation through solar energy and creating competitive intelligence through our Unique Consumer Panel. We assure you that there is no difference in your perception and experience as we fill the gap through our Unique Consumer Panel. We serve what you expect.
1. The food for 7 days a week
2. Morning 7 i.e. cooking time, evening 7 i.e. cooking time (77GREEN all time)
3. Green is common in nature
4. Green is always fresh
5. Green is soothing colour
6. Green is use as colour of prosperity
7. Green is used in Indian national flag
8. Green revolution is for food
9. Green is related to environment
10. Green is eco friendly
11. Green is preserving the nature
12. Green is use of renewable energy
13. Green is protecting the global warming conditions
14. Green is towards green pastures
15. Green signifies growth
16. Green is the springtime
17. Green denotes balance
18. Green denotes harmony
19. Green symbolise stability
20. Green is as strong as military
21. Green is organic
22. Green is sporty
23. Green is light for permission
24. Green is to proceed further
25. Green is to relax
26. Green is new beginning
27. Green is nourishing
28. Green is for healing
29. Green is for fertility
30. Green symbolize self respect
31. Green is for learning
32. Green symbolize money
33. Green is the desire to expand and increase
34. Green is to sustain change
35. Green is the freedom to pursue new ideas
36. Green is protection from fears and anxieties
37. Green is gems
38. Green is charming
39. Green is the colour of healthy relationship
40. Green is associated with heart chakra
41. Green is for creativity
42. Green is for abundance
43. Green is the combination of yellow (soul) and blue (spirit)
44. Green revitalize tired nerves
45. Green is colour of history
46. Green is for heritage
47. Green is sacred colour
48. Leonardo da Vinci declared that green represented water
49. Green is leaves
50. Green tranquilize the influence
51. Green tends to stimulate creativity in food preparation
52. Green is recommended for workshop
53. Green is for eternity
54. Green is for posterity
55. Green is for hope
56. Green is contentment
57. Green is beauty
58. Green is colour of optimism
59. Green occupies more space in the spectrum visible to the human eye
60. Green is the pervasive colour
61. Green symbolize the freshness of farms
62. Green is colour of ecology
63. Green colour helps to alleviate depression
64. Green is used worldwide to represent safety
65. Green represents the vast green hillsides
66. Green is mark of honour
67. Green is the color of Venus, the Roman goddess of love and beauty.
68. Green is symbol of Vegetarian
69. Green is to reduce or prevent pollution
70. Green is colour of several minerals
71. 'Going Green' it implies: The need for reducing consumption, reusing and recycling products, steps that will help preserve the planet for future generations
72. Green is becoming colour of corporate
73. Green is for Green Marketing activities
74. Green is for helping the entire society to grow inclusively
75. Green is our first thought
76. Green has the potential to reinvent the world and reverse economic woes, requiring – and justifying – the kind of breakthrough thinking that can transform society, businesses, even retail experiences.
77. 77GREEN is the outcome entrepreneurial guts

Th!nk Green

We are advocating the 3 R’s of environmental protection. Reduce, Reuse, Recycle.
REDUCE
… YOUR CONSUMPTION
The first step to reducing your impact on the environment, is reducing the amounts of resources you consume and use. Think twice before you buy or use anything. Do you really need it? By reducing your consumption you will also decrease the amount of waste you produce.
… YOUR WASTE
There are also many other ways to reduce your waste. The opportunities are nearly endless. Here are just a few ideas.
Think before you print or photocopy! Print and copy as little as possible. Edit on screen, not on paper. Use e-mail to minimize paper use. Send and store documents like necessary papers for life insurance plans and business proposals electronically instead of on paper. When you must print or copy, do it double-sided. Circulate documents instead of making an individual copy for everyone. Change the margins on your Word documents. The default margins on the documents you print are 1.25 inches on all sides. Simply changing the margins to 0.75 inches will reduce the amount of paper you use by almost 5 percent.
… YOUR ENERGY CONSUMPTION
There are so many ways of optimizing your energy consumption
Turn off unused or unneeded lights. Use natural lighting instead of electric lighting whenever possible. If you have a desk lamp, make sure it uses fluorescent bulbs (instead of incandescent bulbs). Dress appropriate to the season Select cold water for washing clothes Keep windows and doors closed in heated and air-conditioned areas. Turn off computers when they are not in use. Turn off printers, especially laser printers, unless printing. Don’t use power strips to turn on all computers and desk equipment at once. When purchasing computers and peripherals, buy low wattage equipment Minimize use of screen savers and instead enable power management features Purchase only energy-efficient products Move your refrigerator. Leaving space between your refrigerator and the wall increases air circulation around the condenser coils, allowing the fridge to operate more efficiently.
… YOUR OIL CONSUMPTION AND POLLUTION
Drive Efficiently - If you must drive, buck the trend toward more wasteful vehicles and drive a fuel efficient car, i.e. one which gets more miles per gallon, and don’t drive it more than you really need to! Park your car in the shade. Gas evaporates from your fuel tank more quickly when you park in the sun. Parking in the shade lowers the temperature in your gas tank by up to 7 degrees, significantly reducing fuel evaporation.
REUSE
Plastic containers can become food storage, paper can become wrapping paper. The ways in which to reuse things are unlimited. All you need is to be creative. If being creative is not your thing, here are some other ideas:
Reuse envelopes by placing a new label over the old address. Designate a box for scrap paper and use it for printing all drafts or unofficial documents. Reuse plastic bags or better get a reusable canvas bags.
RECYCLE
When buying any type of product, see if it is available with post consumer recycled content.
Wrap presents in gift bags. Once you tear the wrapping paper off a holiday gift it ends up in the recycle bin, but gift bags can be used over and over again. Production of recycled paper uses only half the water and 3/4 of the energy than new paper Every ton of recycled paper saves almost 400 gallons of oil, three cubic yards of landfill space and seventeen trees. If you recycle soda cans, the energy used and air pollution created, is 95 percent less than if the cans were produced from raw materials. You could operate a TV set for an estimated three hours with the energy saved by recycling just one aluminum can
Thinking green means being aware of our interconnectedness with the world and reflecting on the unintended damage we cause nature in the daily course of our lives. Thinking green leads to acting green - taking corrective action to make environmental responsibility a reality.
"Every person is the right person to act. Every moment is the right moment to begin". THE Time to Act is Now!